Images aren’t the text
What we check
If your home page has fewer than 200 characters of text and three or more large images, we conclude the words are in the pictures, and the check fails. Otherwise it passes.
An image counts as large if its width or height is 200 pixels or more. If no size is given, any image counts unless it’s an SVG or its file name suggests something small: an icon, logo, thumbnail, avatar, sprite, badge, emoji, or favicon.
Why it matters
A headline set in an image looks great to a person and says nothing to a machine. AI crawlers read text; they don’t read the words painted into a banner. A home page that’s a series of beautiful graphics with your pitch inside them is, to an assistant, a page with nothing on it.
How to pass
- Put your headline and description in the page as real text, styled with CSS, instead of in an image.
- Use images for what they show — a product, a person, a place — and write the message beside them.
- If a graphic has to carry words, repeat them as text on the page too, not only in its alt text.
<section class="hero"> <h1>Scheduling for small studios</h1> <p>Book classes, take payments, and fill the waitlist automatically.</p> <img src="/hero.jpg" alt="An instructor checking the day’s bookings on a tablet"> </section>