Title, description, and canonical
What we check
We look in your home page’s head for three things: a <title>, a meta description, and a canonical link (the page’s one official address). The score is the fraction of the three that are there.
Why it matters
These are the first things any machine reads. The title is what an AI assistant calls the page when it cites it. The description is the sentence it reaches for when it has to say what you do in a hurry. The canonical link tells it which address is the real one, so the same page reached as example.com, www.example.com, and example.com/?ref=ad counts as one page instead of three.
How to pass
Every page needs a title that says what it is, a description that says it in a sentence, and a canonical URL. On the home page:
<title>Example — Project management for studios</title>
<meta name="description" content="Example keeps design studios’ projects, clients, and invoices in one place.">
<link rel="canonical" href="https://example.com/">Most site builders have fields for the title and description in each page’s settings, and add the canonical link for you.