One name, everywhere
What we check
We read your site’s name from the three places machines look for it on the home page: the <title> (the part before a separator such as |, -, —, ·, or :), the name in your structured data, and og:site_name. We ignore case and punctuation, find the name most of them agree on, and score the fraction that agree. One source on its own agrees with itself. The <h1> isn’t counted, because it’s usually a headline, not a name.
We also compare your descriptions: the meta description, og:description, and the structured data’s description. If all three are there and all three are different, the score loses 0.2.
Why it matters
When the title says “Example Studio”, the structured data says “Example Inc.”, and the link preview says “EXMPL”, a machine has three candidates and no way to know they’re the same thing. An AI assistant might pick the wrong one, split what it knows about you across them, or decide it isn’t sure and leave you out.
One name, spelled one way, is what lets everything said about you — on your site and off it — add up to one entity.
How to pass
- Pick the name you want to be known by and use it, spelled exactly the same, in all three places:
<title>Example — Project management for studios</title> <meta property="og:site_name" content="Example">{ "@context": "https://schema.org", "@type": "Organization", "name": "Example", "url": "https://example.com/" } - Write one sentence that says what you do, and use it (or close to it) as the meta description,
og:description, and the structured data’sdescription.