On the web since
What we check
We ask the Internet Archive’s Wayback Machine for its earliest saved copy of your site and report the year: “on the web since 2009”.
This check is information only: it’s reported, never scored. A site’s age is a fact, not something to fix, and a new site shouldn’t lose points for being new.
Why it matters
Age is a quiet signal of trust. A site that has been around for years has had time to be crawled, linked, and remembered; one that appeared last month is, to a model, mostly unknown. It’s useful context for the rest of your Authority score: low numbers on a young site are expected, and improve with time.
The Wayback Machine is also where a model, or a person, can see what your site used to say.
How to pass
There’s nothing to fix. If the Archive has no copy of your site yet, you can ask it to save one:
- Go to web.archive.org and enter your home page address under “Save Page Now”.
- Make sure your robots.txt doesn’t block the Archive’s crawler,
ia_archiver, if you want it to keep saving copies.